Hi Reader, Good morning! How was your weekend? I was exhausted from the 3 days of livestreaming I did last week, so I spent the entire weekend vertical, doomscrolling and drinking "beauty smoothies." (Its a regular smoothie but with a big ol' plop of collagen and green algae added. 😄) It was much needed downtime to decompress, and now I'm feeling great. So, let's kick off the week with some creator economy updates. I have a tip for you that will boost your Etsy conversions today. But first, I...
11 months ago • 2 min read
Hi Reader, Have you ever signed up to watch a virtual summit, and the speaker lineup looks like this: Just the same copy-and-paste bro face over and over 😆 Now, don't me wrong. Nothing against those guys or those event organizers personally. ...But where are the perspectives from women, and women with diverse backgrounds as well? I can't tell you how many summits I've considered attending, only to look at the speaker lineup and maybe 1% of the speakers are women. Worse, not even one speaker...
12 months ago • 2 min read
Hi Reader, So, in case you missed it, a very vocal corner of the internet was convinced the rapture was happening yesterday (Tuesday September 23). Not in a spiritual "our mindsets will be raised to a higher frequency" kind of way, but in a full-on, “our physical bodies will literally be lifted into the sky” way. Now, if you've been around on Earth for a while, this probably the 10th or 20th failed rapture launch you've survived. The rumor of this specific rapture date started because a...
12 months ago • 2 min read
Hi Reader, If your inbox is like mine today, it's overflowing with emails about this 😆 Honestly, it's awesome, and it's there for you if you need it, but I won't add to the noise by going into detail about it here. Instead, I have a free resource for you today! I recorded a mini-workshop podcast episode about how to figure out what you should sell to your audience. As in, what offers can you whip up, so you can make more money than, uh, whatever you made last month. XD Because, if you've ever...
12 months ago • 2 min read
Hi Reader, Guess what?! I'm popping into your inbox today to let you know that to celebrate the release of my new book Glow Up Yourself, I asked some of my business besties and mentors if they'd be willing to donate their time and knowledge to come and teach the HerPaperRoute community their best strategies for giving your business a glow up... Good news - they all said YES! I'm calling this special event Brave at Business, and OMG Reader it's turning out to be better than I ever could have...
12 months ago • 2 min read
Hi Reader, Okay, so imagine this: you just bought an established website. The papers are signed, the logins are yours, and you’re feeling like a digital mogul. Cue the confetti, pop the champagne, do the “yes-I-own-an-asset” hair flip. But then Monday morning hits, and reality sets in. The site is yours…and suddenly you’re staring down analytics dashboards, broken affiliate links, and a WordPress theme that hasn’t been updated since the Obama administration. This is when the real work begins....
12 months ago • 1 min read
Hi Reader, What are you up to today? I just finished filming a video for social media, where I recorded myself talking about the business bundle I curated (Brave at Business), revealing the full product list and all the value inside when... As I was watching the footage back just now, I thought, 1) thank god I didn't have spinach in my teeth and 2) dang there's a LOT inside this bundle and I probably have not explained the value it very well to my HerPaperRoute community members yet 😬 There I...
12 months ago • 3 min read
Hi Reader, Remember Uncle Rico from Napoleon Dynamite? The middle-aged guy in a van who spent every waking moment talking about his “glory days” in high school football? He even bought a literal time machine off the internet to try to go back to his youth and change the past. (Spoiler: it didn’t work. Just gave him a leg cramp.) As hilarious as that subplot is, it also stings a little… because creators, we do this too. We glamorize the past! That one blog post in 2019 that went viral. That...
about 1 year ago • 2 min read
Hi Reader, So… yesterday I did something a little unhinged. You see, a few months back, I built a couple of custom GPTs to help with the admin side of my business. I have to admit, they’ve been killing it. Like, if I could give them a desk plant, I would. They’ve become my little AI super-employees...minus the PTO requests. Anyway, yesterday I had the brilliant/weird/dystopian-but-intriguing idea to invite one of them on my podcast. Yes, really. I interviewed a robot. Her name’s Olma. Was it...
about 1 year ago • 1 min read