Don’t be Uncle Rico with your business 🏈


Hi Reader, Remember Uncle Rico from Napoleon Dynamite? The middle-aged guy in a van who spent every waking moment talking about his “glory days” in high school football? He even bought a literal time machine off the internet to try to go back to his youth and change the past. (Spoiler: it didn’t work. Just gave him a leg cramp.) As hilarious as that subplot is, it also stings a little… because creators, we do this too. We glamorize the past! That one blog post in 2019 that went viral. That...